Muhammad Asif Dilshad
15 Years in SEO. 2 Years Inside a 7-Figure SEO Platform.

I help agencies fix how they run SEO, or run it for them.

Bring me the bottleneck. I'll either show you how to fix it, or my team fixes it directly.

Not sure which one you need? That's exactly what the call untangles.
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Why I Do This Work

Two years ago I turned down five accounts because I couldn't answer a question about my own operation. Today I have room for five, and I can say so as a number. Same seven people.

Asif Dilshad
SEO Operations & Fulfillment Consultant

About Me

Who I Am

I've been on both sides of the SEO agency problem.

I founded and ran W3whiz for 9 years, building an SEO agency from the ground up, managing teams, and serving clients across competitive niches. I know where the cracks appear when an agency tries to grow without fixing its operations first. At its peak the team was nine people. Today seven of us deliver 37 client accounts across four white label partner agencies.

Then I spent 2+ years at Search Atlas, first as Subject Matter Expert and then as a Product Manager, managing a team of 5 engineers to build the internal tools that 7-figure SEO agencies needed to scale without adding headcount. Two of the products were Report Builder and GSC Performance, which contains many different modules.

Working inside that platform showed me how many agencies run their operations. The same four walls kept coming up: a capacity ceiling, a margin squeeze as headcount grew faster than revenue, inconsistent quality between accounts, and no real visibility into where delivery was leaking.

Two years ago a white label partner approached my agency with five accounts, and we said no, because I could not say whether the operation could take more. The constraint turned out to be quality standards that lived inside two people's heads, and the same seven people now handle 37 accounts. The full account is on LinkedIn.

That's why agencies come to me with two different problems. Some want help fixing what's broken inside their own operations, so they can run it themselves going forward. Others don't want to fix it themselves at all: they just want the SEO and AI-visibility work off their plate, done right, under their own brand. I do both.

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Education
Virtual University of Pakistan
2015
BSC Computer Science
Virtual University of Pakistan
Foundation in web technology and data analysis.
HubSpot
Certification
Advanced Search Engine Optimization
HubSpot
Semrush
Certification
Local Search Engine Optimization
Semrush
Skills: Local Search Optimization
Semrush
Certification
Technical Search Engine Optimization
Semrush
Skills: Technical SEO
Google
Certification
Google Analytics
Google
Skills: Google Analytics
Experience
Search Atlas
Search Atlas
2 yrs 3 mos
Product Manager // Subject Matter Expert
Jul 2025 - Aug 2026 · 1 yr 1 mo
Product Strategy & Ownership
Managed five engineers building Report Builder and GSC Performance, which contains many different modules.
Product Management, Search Engine Optimization
Subject Matter Expert / QA
May 2024 - Jun 2025 · 1 yr 2 mo
Quality Engineering
Architected structured bug-tracking ecosystems and QA protocols that significantly improved release quality.
Software Project Management
W3whiz
W3whiz
9 yrs and counting (current focus)
Head of SEO Operations & AEO Strategy
Mar 2017 - Present · 9 yrs 5 mo
Operational Architecture
Runs delivery for four white label partner agencies: seven people, 37 client accounts, with written standards enforced inside the producers' workflow.
Project Management, Inbound Marketing +4 skills
15
Years in SEO
9
Years running my own agency
5
Engineers managed at Search Atlas
10+
Workflows audited or automated for agencies

What I Do

One identity, two ways to work with me.

Fix the Operations

For agencies who want to fix it themselves.

Workflow Audit

I map your operations end to end (reporting, fulfillment, client communication, internal handoffs), then your reviewers log every change they request for three weeks. Sorting each one into a rule violation or a judgment call shows whether you have a capacity problem or undefined standards.

Automation Roadmap

I define what needs to be automated, in what order, and what it should do. You get a build plan in priority order that your engineers can start from.

Delivery Oversight

I stay until it ships. The approach I use is a written specification per deliverable type, with checks built into each producer workflow so work cannot reach review until it passes. Depending on the agency, that means directing your team through the build, advising while your people do the work, or pointing you to the right platform. Either way I make sure the right solution gets implemented, not just recommended.

Team Training

Once it's built, I train your team to run it themselves. You're not stuck calling me every time something needs adjusting.

Quarterly Check-ins

I check back in every quarter to make sure the new process actually stuck, not quietly drifted back to the old habits.

Or
Hand Me the Work

For agencies who'd rather it wasn't their problem. It's my in-house team, not a black box of subcontractors: I manage delivery directly.

Technical SEO

Crawl issues, indexation, site speed, structured data, migrations: the technical layer most agencies don't have the bandwidth to own properly.

Content

Briefs through published, on page optimized. Content your team doesn't have to write, edit, or chase writers for.

AEO / GEO

Visibility inside ChatGPT, Gemini, Perplexity, and Google AI Overviews: the newest layer of search, and in my experience one many agencies aren't set up for yet.

Local SEO

Local pack rankings, citations, and Google Business Profile management for every location a client operates in.

Reporting

Client-facing dashboards you can hand straight to your own client, branded as your work, not mine.

What People Say

"Asif played a pivotal role in driving successful SEO campaigns, bringing a creative and analytical mindset that led to impressive results for our clients."

Kesar Long, MBA
Kesar Long, MBA
Chief Strategist | Turning Clicks into Clients

"Asif possesses deep technical knowledge of website SEO and has been key to consistently delivering outstanding results in our SEO campaigns."

Aarron Attwell
Aarron Attwell
Helping Grow Service Businesses From $1M To $10M+

"Asif is one of the more knowledgeable and reliable people in the technical SEO space. I trusted him to manage our client websites."

Darren DeMatas, MBA
Darren DeMatas, MBA
Entrepreneur, Ecommerce Investor, Agency Founder

"Asif Dilshad is undoubtedly one of the hardest working and most honest professionals I've ever had the pleasure of working with."

Kyle Meagher
Kyle Meagher
Founder, Lead Gen for Boring Businesses

"Asif has been a great asset during highly technical SEO projects. His experience and problem-solving abilities are outstanding."

Marc Moeller
Marc Moeller
Author of "SEO Algorithm Cracked"

Helpful Writing

Oct 2026

AI SEO: What It Means, Where It Helps and Where It Hurts

AI SEO covers two different jobs. This guide explains the difference, where AI helps and hurts SEO delivery, and what it changes for agency operations.

Read more →
Oct 2026

AI Search Optimization: How to Get Found and Cited in AI Answers

A practical guide to AI search optimization: how it relates to SEO, AEO and GEO, the steps worth doing, how to measure, and what no one can promise.

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Oct 2026

Generative Engine Optimization: How LLMs Retrieve, Synthesize and Mention Brands

What generative engine optimization is, how language models retrieve and synthesize answers, what you can influence, and how GEO differs from AEO.

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Oct 2026

AI SEO Automation: Start With the 70 Percent of Review Time That Is Rule Checking

AI SEO automation should take over rule checking before anything else. A three-week review log showed which share of senior time that is.

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Oct 2026

AI AEO Automation: Four Measurement Mistakes It Makes Easy, and the Guard for Each

AI AEO automation makes noisy answer data look precise. Four common measurement mistakes, a variance example and the guard against each.

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Oct 2026

AI GEO Automation: Script the Checking, Never the Corroboration

AI GEO automation can check entity facts and log mentions. It must never manufacture corroboration. A simple test shows where the line sits.

Read more →

Is your agency busy but not actually growing?

That's the conversation I'm built for. Book 20 minutes: no pitch, just an honest look at whether you should fix this yourself, or hand it to me.

Book 20 Minutes