SEO, AEO and GEO Audit Services for Agencies
Three separate audits, one each for classic search, AI answers and model visibility, delivered white label for use with clients and prospects.
Book 20 MinutesNot sure which audit fits? Start with a short call.
SEO, AEO and GEO audit services give an agency a documented view of a site in three places: classic search results, AI-generated answers, and the way language models describe the brand. I produce each audit under your brand. You hand it to a client, or use it to open a conversation with a prospect.
The three answer different questions, and mixing them into one blurred report weakens all of them. Below: what each examines, how to choose, what you receive, and where the findings go next.
Audits Pages
What each audit examines
Every audit has its own scope, its own evidence and its own deliverable.
- SEO audit. Technical health, content, links and measurement setup, aimed at rankings and organic traffic.
- AEO audit. Tested customer-style questions across the major answer engines, with each answer recorded, plus the page structure and markup that affect whether a passage can be lifted.
- GEO audit. What models say about the brand overall, whether the facts are right, which outside sources back it up, and where competitors are ahead.
How the three audits differ
The SEO audit asks whether pages can be found and ranked. The AEO audit asks whether the brand appears inside particular answers. The GEO audit asks what models believe about the brand across many prompts, and why.
The evidence differs too. An SEO audit rests on crawls, search console data and link data. An AEO audit rests on tested prompts, with each answer saved. A GEO audit rests on entity and mention analysis, including sources far from the client's own site. A top ranking guarantees nothing here, which is the argument in why your best page might never get an AI citation.
Choosing where to start
Start from the question the client or prospect is asking. Worried about traffic or rankings: the SEO audit. Noticed a competitor appearing in ChatGPT or AI Overviews answers while they do not: the AEO audit. Concerned that AI tools get their business wrong, or wanting a broader read on how models see them: the GEO audit.
Agencies often pair the SEO audit with one AI audit, since technical health and crawlability affect both. A short call usually settles it.
What the agency receives
A written audit under your branding. Findings are ordered by priority, each with its evidence and a recommended fix. It is written so a non-technical client can follow it and your team can act on it without a second explanation.
I include no invented sample results, benchmarks or promised outcomes. Where measurement is immature, as with AI answers, the report shows what was tested and when.
From audit to fulfillment
The findings become a prioritized work plan. That plan can run through white label SEO or white label AEO and GEO fulfillment with the same in-house team that wrote the audit, so the people who found the issues are the ones fixing them. Or take the audit alone and let your own team do the work. Both routes are open.
What's Included
Findings delivered under your brand, ready to share with a client or prospect.
Issues ordered by importance, each with the evidence behind it.
Concrete next steps your team or mine can carry out.
A short overview a non-technical client can read in one sitting.
A clear statement of what was tested, what was left out and where the data is limited.
Part of: All services
Related reading
FAQ
What audits do you offer for agencies?
I offer three separate audits, all delivered white label: an SEO audit for classic search, an AEO audit for presence in AI answers, and a GEO audit for how language models represent a brand. Each has its own scope, evidence and deliverable.
How do the three audits differ from each other?
The SEO audit examines rankings and organic traffic factors. The AEO audit tests whether a brand is cited in specific AI answers. The GEO audit analyzes entity strength, brand mentions and third-party corroboration inside generated responses. They share some technical foundations but answer different questions.
Who are these audits for?
Agency owners who need audits for existing clients, for prospects during a sale, or as the first step before a fulfillment engagement. The reports carry your brand, so the client relationship stays with you. I also deliver them as a package when one client needs more than one view.
How long does an audit take?
That depends on the size and complexity of the site and on how many questions and competitors are in scope. A small site takes less time than a large one, and AI audits need repeated testing. I confirm timing on a call once the scope is clear.
Book 20 Minutes to Choose the Right Audit
Tell me about the client or prospect and I will say which audit fits and what you would receive. No pressure.
Book 20 Minutes