If you searched for white label SEO pricing and landed here instead of a pricing page, that is deliberate. This page explains why, and what decides a quote, so you can arrive at a call with the information that gets you a real number.
Why Isn't There a Pricing Page?
Every white label SEO engagement I take on starts from a different place: a different number of client accounts, a different mix of services (technical SEO, content, AEO/GEO, local SEO, reporting) and a different current state of the sites. A price list would have to ignore all of that. A real number needs it, and the five inputs below are what I need.
What Decides a White Label Quote
These are the five inputs that move the scope, and so the number. None of them needs a price attached to be useful.
- Number of end clients. It sets the volume of work and how the team is scheduled around it.
- Mix of services. SEO, AEO and GEO involve different work: technical fixes and content, a tracked set of questions checked across AI engines, and effort on third-party sources. Local SEO adds its own tasks.
- Current condition of each site. A site that needs clean-up before steady work can begin is a different starting point from one that only needs maintenance.
- Reporting load. My team builds reports on request for you to send to your own clients, so the more reports, formats and cadences you need, the larger the scope.
- Rules you already work to. Report formats, labeling, disclaimers and brand requirements each become a check before delivery. The more of them there are, the more review the work needs.
The Five Inputs on an Invented Client
This is a made-up partner, not a real one. A six-person agency has four end clients. Two need SEO and local work, one needs SEO plus AEO, and one wants GEO as a trial. Three sites are healthy and one needs clean-up before steady work can start. The agency sends its own client reports and wants a branded format on all four.
Run that through the inputs. Four clients sets the volume. The mix is the largest driver, because the AEO and GEO accounts involve different work from the SEO ones. The one broken site makes its first months a clean-up, not maintenance. Four branded reports add a reporting load, and the format requirement adds a check before each one goes out. Change any one of those five and the scope changes, which is why a single published number would be wrong for this agency and for most others.
Start Size, Terms and Timing
There is no minimum client count and no long-term contract. I do recommend that a new partner start with at least five clients. Setting up each client, including its dedicated workbook, takes work that isn't cost-effective for either side below that. Results in SEO, AEO and GEO also vary from month to month, and a handful of clients spreads the risk of one bad month.
I have declined or reshaped quotes for four reasons: the partner wanted link building or digital PR, which sits outside standard scope; the partner wanted guaranteed rankings or traffic, which I do not promise; there were too few clients to make the setup worthwhile for either side; or I could not confirm the team had the capacity to deliver it. Telling a partner no early costs less than finding out in month two.
How long it takes from kickoff to the first client-ready report depends on how quickly I get access and on the state of the client's site, so I don't quote a fixed number of days.
Month-One Mistakes to Avoid
- Promising rankings by a date.
- Giving access late or incomplete.
- Leaving the scope vague for your own client.
- Approvals that take too long.
What to Bring to a Call
- How many end clients, and which services each one needs.
- Roughly what state the sites are in, or whether I can get access to look.
- What is driving the need: overflow capacity, a new service line, or a client asking for something you don't currently offer.
- What reporting your clients expect and who sends it.
- Anything your clients or your own agency already require of the work.
What Happens After You Say Yes
Scope is agreed on a kickoff call. Each partner gets a dedicated Google workbook with one sheet per end client, holding the client names and the results. I collect access and a baseline before the work starts. One thing I tell every partner up front: results in SEO, AEO and GEO are inconsistent from month to month, and I'm transparent about that when we review them. I never contact your end clients. Escalations go to the account owner on my team first, then to me.
If You're Pricing-Shopping Right Now
Book 20 minutes and bring the list above, and we will go through the inputs together.
If what you actually need is to price your own clients' work, SEO agency pricing covers that. The scope of what's included in the service is laid out on the white label SEO fulfillment page. It just won't have a dollar figure attached.