White Label AEO Audit for Agencies
Find out whether a client appears in AI answers, why or why not, and what to fix, in a report delivered under your brand.
Book 20 MinutesSee whether your client appears in AI answers.
An AEO audit tests whether a brand shows up in the answers that ChatGPT, Gemini, Perplexity and Google AI Overviews give to customer questions, then explains why it does or does not. I deliver it white label, so you have a solid reply to the question clients now ask: "why doesn't my business come up when I ask an AI tool?"
The audit starts from real answers. I run the questions a customer would ask, record what each engine says, and trace each result back to the content, structure and sources behind it. It sits beside the SEO audit and the GEO audit, and the audits overview shows how the three fit together.
The prompts we test
We agree a list of prompts with you before anything runs. It covers category questions, comparison questions, problem questions, and questions that name the brand. Each goes to ChatGPT, Gemini, Perplexity and Google AI Overviews.
For every answer I record whether the client is mentioned, how it is described, whether it is linked, which competitors appear and which sources the engine draws on. The output is a map of where the client is present, absent or misdescribed.
The prompt list matters more than it looks. A list built from the agency's guess at what customers ask produces a flattering or misleading picture, so I push for wording taken from real sales calls, search console queries and client support questions where you have them.
Looking for the causes
Testing shows the outcome. The rest of the audit hunts for causes in the client's content and setup.
- Citation presence. Which pages are being cited, and which question each one answers.
- Answer structure. Whether key pages open with a direct, self-contained answer, so a passage can be lifted cleanly.
- Structured data. Whether markup is present, valid and consistent with the visible page.
- Source credibility. Clear authorship, current and accurate information, corroboration elsewhere.
- Crawler access. Whether AI crawlers can fetch and read the pages, including robots rules and rendering.
How reliable AEO measurement is
Useful, and immature. AI answers shift between runs, phrasings, engines and locations. A brand cited today may vanish tomorrow for reasons nobody outside the engine can see.
To handle that, I run prompts more than once and log the date and engine. Findings are written as patterns, not exact rates. Treat the audit as a structured, repeatable snapshot and not a ranking report. A single precise "AI visibility score" with no caveats overstates what the data can show.
What you receive
A branded report with the tested prompts and recorded answers, a summary of where the client is cited, absent or misrepresented, the causes found in content and structure, and a prioritized fix list. Fixes are written as tasks, such as rewriting a page opening into a direct answer or correcting inconsistent markup, so your team or mine can do them.
The same findings can feed ongoing white label AEO work, where repeat testing shows whether the changes are having an effect.
One decision stays with you: which fixes the client pays for and which your team absorbs. The report gives you the information to make that call.
AEO audit or GEO audit?
The AEO audit goes from the question to the answer: does the brand appear in what customers see? The GEO audit goes from the model to the brand: what do models know and say overall, and which outside evidence supports it? Many clients need the AEO audit first because it is concrete and quick to act on.
Gaps are tagged by type, such as missing page, weak structure or thin outside support, so the work can be split sensibly.
What's Included
A list of customer-style questions agreed with you for the client's category and market.
Each prompt run across four answer engines, with answers recorded.
Where the client is mentioned, linked or missing, and which competitors and sources appear.
Answer structure, markup and crawler access checked on the pages that matter.
Tasks ordered by likely importance, written for your team or mine.
Delivered in your brand, with notes on how much the data varies.
Part of: Audits
Same service for SEO / GEO
- SEOWhite Label SEO Audit for Agencies
A branded SEO audit covering technical health, content, links and measurement, with prioritized findings your team can act on or hand to a client. - GEOWhite Label GEO Audit for Agencies
See how language models describe your client, what evidence supports it and where competitors are stronger, in a report delivered under your brand.
Related reading
FAQ
What is an AEO audit?
An AEO audit tests whether a brand appears in answers from AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews, and explains why. It combines recorded tests of customer-style prompts with a review of answer structure, structured data, source credibility and crawler access.
Who is the AEO audit for?
Agency owners whose clients or prospects have started asking why they are missing from AI answers. Use it to win a prospect, to give a client a clear explanation, or as the first step before an AEO fulfillment engagement. It also gives a prospect a concrete reason to talk to you.
How long does an AEO audit take?
That depends on how many prompts, engines and competitors are in scope and how large the site is. Because answers vary, tests are also repeated. I confirm timing on a call once the scope is agreed, so you can plan the client conversation.
How does the AEO audit differ from the SEO and GEO audits?
The SEO audit examines rankings in classic search. The AEO audit tests presence in specific AI answers. The GEO audit analyzes how models represent the brand more broadly, including entity strength and third-party mentions. A strong ranking does not guarantee an AI citation.
Book 20 Minutes to Scope an AEO Audit
Tell me about the client and the questions their customers ask, and I will explain what the audit would test. No pressure.
Book 20 Minutes