Fractional SEO Consultant for Agencies
A question desk for your SEO team. Send the question nobody in the building can settle and get a written answer back, with no full engagement and no hire.
Book 20 MinutesYour specialist is stuck on a question nobody on the team can settle. Is this canonical setup safe? Why did traffic drop after the migration? The account waits, and the client notices. A fractional SEO consultant is the person you send that question to. I answer in writing, usually within a day or two, and the work itself stays with your team.
What This Is
It suits agencies with a capable internal team that needs an expert on call, and agencies testing whether adding SEO to their service list is worth building out. Full white label fulfillment is more than either situation needs. Here I answer and your team produces.
I have fifteen years in SEO, nine of them running my own agency, W3whiz. The table below shows the kind of question a team can send.
Questions Agency Teams Send
| Question from your team | What comes back | Timing |
|---|---|---|
| Is this canonical setup right for our filtered category pages? | A yes if the filtered URLs add nothing a searcher wants and point their canonical at the main category page. A no if they carry their own demand, with the fix. | Written reply |
| Traffic dropped after the migration. Where do we look first? | An ordered list of what to check and what to rule out, with the first suspect named. | Written reply; the full investigation goes to the call |
| Should we disavow these links? | Usually no. Disavow suits a manual action or a clear link scheme, so the reply asks what evidence points that way. | Written reply |
| Two audits of the same site disagree. Which do we trust? | Where they differ, which finding to verify first, and how. | Written reply |
| Is this redirect map complete? | A check of a sample, and a list of gaps to look for in the rest. | Written reply; longer for a large map |
| The report shows growth but leads are flat. Why? | The metric pairs to compare, and wording for the client. | Held for the call if the data needs walking through |
| A client wants a ranking promised in the proposal. What do we say? | Suggested wording: the proposal commits to the work and the reporting, and leaves the position out because nobody controls it. | Written reply |
How a Question Travels
Post it in Slack or email with a link and a line on what your team has already checked.
I reply with the answer, the reason, and how sure I am, usually within a day or two.
A question that needs a long conversation is held for a standing call, weekly or monthly depending on how much is moving.
Time is scoped on the call before anything starts, from what your team needs.
Where This Stops
Your team does the work: the audits, the fixes, the content. If you want delivery handled for you, that is the white label SEO fulfillment page. A standing seat that owns the whole function is the fractional head of SEO page, and a one-off bounded review of your delivery is SEO consultant for agencies. If most questions turn out to be about how your team's time is spent, the agency utilization consultant page covers that.
FAQ
What is a fractional SEO consultant for agencies?
It is ongoing access to an SEO expert on a part-time basis, for agencies that want answers to hard questions without a full fulfillment engagement or an in-house hire. Your team sends a question, I answer in writing, and your team keeps the production and the client relationship.
What should I include when I send a question?
Include a link to the page or report in question, what you have already checked, and what decision the answer feeds, such as whether to ship a fix or what to tell a client. A few lines is enough. The more context comes with the question, the more specific the answer can be.
What happens to questions too big for a message?
They are held for the standing call, weekly or monthly depending on how much is moving. A site migration or a traffic drop usually needs a conversation with the data open. Smaller questions are answered in writing within a day or two so they do not wait for the call.
Is a fractional engagement a fixed-hours package?
No. The time commitment is scoped to what your team needs, and we set that on the call before anything starts, not off a generic tier. A quiet month needs little. A migration or a new account can need more.
Part of: Fractional SEO
Same service for AEO / GEO
- AEOFractional AEO Consultant for Agencies
An on-call AEO consultant answers the questions your team cannot settle, from which fix goes first to whether a vendor's claim holds up. - GEOFractional GEO Consultant for Agencies
An on-call GEO consultant helps your team write a brand fact sheet per client, compare it with the web, and test tactics before they go to clients.
Book 20 Minutes to Scope What You Actually Need
Tell me what your team keeps getting stuck on, and we'll figure out on the call whether a fractional arrangement is the right shape for it.
Book 20 Minutes